I was reading a Question of the day on Tom's Hardware, and I thought this was a brilliant way to define my loyalty to a particular brand or company:
I'm as loyal to them as they are to me. Which explained happily by their PR dept in a press release carefully worded by a team of lawyers and summed up by me. " As a non stockholder, any perceived notion that we owe you anything by being our customer/fan/stockholder/employee/enthusiasts/etc is nil, despite our ads/claims which we consider to be more of a artistic form of expression rather than a statement of fact. Please vacate the premises immediately, stragglers will be prosecuted to the fullest extent of the law. Thank you, and we look forward to doing business with you again. "
Source: http://www.tomshardware.com/news/toms-hardware-news-reviews,7320.html
